Favorite is a global manufacturer of fishing gear tailored for catching predatory fish, with headquarters situated in Ukraine, the USA, and Japan, alongside manufacturing facilities located in East Asia. Established in 2006 by a team of seasoned anglers and sports enthusiasts, it initially emerged as a local brand under a prominent distributor of fishing merchandise. Presently, our gear is available for purchase in well-known outlets such as WalMart and Cabela’s, reaching customers worldwide.
Initially, our brand’s products underwent rigorous testing in water bodies across the CIS countries, where fishing conditions were less than ideal. This prompted an ongoing process of refining our skills and gear to achieve superior results and elevate the fishing experience. As we ventured into competitions and exhibitions abroad, we discovered our capability to offer premium solutions suitable for various water bodies and fish species. To substantiate our claims, we diligently capture our exhilarating fishing escapades on video.
With our dedicated research and design hubs in Ukraine and Asia, we remain agile in responding to market demands, continually innovating in product design and functionality. For the discerning and experienced anglers, we present the Proseries fishing rods, meticulously crafted using top–of–the-line components sourced from global leaders like FUJI and TORAY, along with proprietary innovations from Favorite.
Each product undergoes a stringent two-stage quality control process. Initially, it is thoroughly scrutinized at our manufacturing facilities in East Asia, followed by an additional inspection at regional warehouses by technical control specialists. All new developments undergo extensive testing by our staff and the most exacting brand enthusiasts. Thus, we stand behind the quality of our products, offering a comprehensive one-year warranty on Favorite fishing rods and reels. Furthermore, our warehouses maintain a comprehensive inventory of spare parts for fishing rods and reels, ensuring continuous support for our customers’ needs.