FAVORITE TEAM

Founded in 2006 by professional fishermen and sportsmen, Favorite is a global manufacturer of tackle designed for predatory fish. With headquarters in Ukraine, the USA, and Japan, as well as production facilities in East Asia, we have established a strong international presence.

Initially starting as a local brand under a large fishing product distributor, our tackle is now sold in popular stores such as WalMart and Cabela's worldwide.

Our team is guided by the principles of setting ambitious goals, unwavering commitment, and striving for excellence in fishing, work, and life.
Our unwavering passion for our business and hobby has enabled us to forge partnerships with top athletes and anglers from all corners of the world
FISH
LIKE A PRO
Upgrade your fishing game with our professional-grade gear and equipment.
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